John Kleinad
I help startups go from idea to real product — apps and platforms your customers actually use.
Career
Where I've Shipped
Companies and projects I've contributed to
External Consultant
- ›Bamagro Rebuilt a legacy WordPress site into a modern custom platform with a React frontend and tailored CMS — giving the team full control over their content for the first time. Includes personalized email service for clients.
- ›AWS Community Day México 2025 Led full creative direction of the largest AWS community event in the world. Designed the visual identity, website, social assets, swag, stage frames, and photo tools used by thousands of attendees. Recognized by AWS leadership.
Web Developer
Grupo Tracsa
Built internal tools for one of Mexico's largest equipment distributors — a referral rewards store, a loan tracking system with GPS integration, and automated reporting tools used across the organization.
Frontend Developer
Xoy Capital / Upick
Led the full redesign of Upick, a betting platform — rebuilt from scratch in Next.js with a mobile-first approach. Reduced user complaints about navigation complexity, introduced dark mode, and delivered a thumb-friendly UI. The new stack was adopted across the entire conglomerate within 5 months.
IT Support & Systems
Vancouver Wings
Reduced technical support wait times for branches and franchises by implementing efficient internal processes and tooling. Trained staff for franchise openings, managed system and equipment installation, and maintained IT infrastructure at the corporate office and branches.
Tech Stack
Skills
Technologies I work with on a daily basis
Frontend
Mobile
Backend & APIs
Cloud (AWS)
DevOps & Deploy
Architecture & Patterns
Design & Tools
Projects
Selected Work
Products and platforms I've taken from zero to production
An entire real estate business,
in one platform.
Everything you need, where you need it.
Manage your properties, listing types, and campaigns — all the tools to close more deals, in one place.
AI as your business partner.
More than a tool — a teammate. Get notes, suggestions, strategies, and manage your daily agenda and schedule without switching apps.
Make it yours.
Customize every detail of how you use Yauz — schedules, availability, your plan, and personal preferences. Work exactly the way you work best.
Designed to feel familiar from day one.
We obsessed over every interaction to make the interface friendly, intuitive, and accessible — so advisors actually use it.
The Challenge
RealestateadvisorsinMexicomanageleadsfromWhatsApp,Instagram,portals,andspreadsheets—alldisconnected.Dealsfallthroughnotbecauseofbadagents,butbecauseofchaos.
What I Built
Six layers. One system.
Every feature was designed around a single truth: advisors spend too much time on admin and not enough on people. Each layer removes friction from a different part of their day.
Property Management
A 7-step listing wizard covering media, pricing, location, and status — everything publish-ready in one structured flow.
AI Lead Intelligence
Amazon Bedrock-powered scoring, next-move recommendations, and quality predictions. The CRM thinks ahead so advisors focus on closing.
WhatsApp Automation
Meta API integration for automated, context-aware client conversations and lead follow-up — in the channel advisors already live in.
Analytics Dashboard
Real-time pipeline metrics, listing performance, conversion rates, and advisor activity — all visible in a single command center.
Property Portal
A public-facing portal for buyers and renters — search, filters, map view, and a marketplace of home services beyond the listing.
Agenda & Scheduling
Full calendar with availability management, appointment booking, and automated reminders across the advisor's full week.
The Portal
Not just for advisors. For everyone looking for a home.
The portal is the bridge between advisors and the people they serve. Buyers and renters find properties — but also everything they need around the transaction: movers, carpenters, locksmiths, cleaning services, valuations, and more. Yauz is not just a CRM. It's the operating system of real estate in Mexico.
Vision · 2024
Technical Direction
Led a second engineer from onboarding to production — defining architecture, setting standards, reviewing every PR, and making sure the portal shipped without breaking the ecosystem.
Full Ownership
Every decision — from AWS infrastructure to pixel-level UX — was mine to make. Built as an engineer, led as a CTO, shipped as a founder.
Results
Powered By
Built on the same infrastructure that powers the world's largest companies.
Live Product
This is what
I build.
Real product. Real users. Built from zero on AWS.
yauz.mx · co-founded & built by John Kleinad · 2024–present
Let's work together
Need a product built from scratch, want to improve an existing one, or just want to talk tech? I'm happy to connect.